Pål André Pederssen has worked his way up from the shop floor. Ten years as a store manager at NorgesGruppen, with 86 employees and NOK 160 million in turnover. Key Account Manager at Casio, selling point-of-sale and payment solutions B2B. Seven years at Verifone, where he rose from sales manager to Sales Director, leading a team of 18 and delivering NOK 217 million in 2022. That combination of having led on both sides of the sales counter gives him something most people in the industry don't have: he understands what partners need because he has been the partner.

As Head of Partners, he takes the solution from interest to signed agreement. "Sales is about listening, understanding, asking questions and trust," he says. It is a mindset he has carried with him from the shop floor, through sales leadership, and into the partner meetings he sits in today.

The technology was the reason he came to X-Receipts: receipts sent directly to the customer, with no new apps and no change to the purchase journey. In partner conversations, that is the argument that holds up. The solution scales without the merchant having to do anything differently.

Pål André goes off the charts on every personality test when it comes to extroversion. He is exceptionally good at building relationships and has a unique ability to show care for other people. He is the one on the team who lifts the mood. A team player by nature, he is skilled at creating environments where people perform and thrive, and has the ability to keep energy levels high over time. The results he delivers are closely tied to the way he works.

Named by E24 as one of Norway's top leadership talents in 2020, Pål André keeps active outside work and coaches his daughter's football team.