Kent Olav Ferstad founded X-Receipts in 2020. He holds a bachelor's degree in International Marketing from BI Norwegian Business School, and spent six years as the founder of the advertising agency GoodIdea Advertising and a chain of sushi restaurants in Trøndelag. As an entrepreneur, he was endlessly frustrated by receipts. They were impossible to find and recreate when it came time to do the accounts. There had to be a better way, and he was determined to do something about it.

In the market, he was quickly met with no. "When people said it was impossible, it only made me more determined," he says. "Because with technology, nothing is impossible – it all comes down to people's willingness to change things." Asked about the personal risk, his answer is just as quick: "I think I actually enjoy a bit of struggle."

He has assembled a team of specialists with diverse backgrounds and experience, who together give Receipts end-to-end expertise across banking, accounting, loyalty and software.

In five years, Kent hopes no one thinks about X-Receipts at all. "I hope it has become such a bread-and-butter service that people no longer give it a second thought. It's just there – a natural, taken-for-granted part of everyday life."

Outside of work, it is still work that recharges him. "I don't know if I'm allowed to say this," he says, "but it's the work that recharges me outside of work. I love working with product and technology – and exploring."